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Digital Growth for Health Professionals
Module 1: BASICS
Introduction (8:40)
Program Outline (11:55)
Barriers and Benefits to Social Media Marketing (13:48)
How to Get Started on Creating a Professional IG (20:49)
Week One Homework
Module 2: PLAN
How to Narrow Your Focus and Identify Target Audience (21:20)
Time Management and Content Planning (Tools and Strategies) (22:30)
Social Media Brand Strategy (Authenticity) (24:03)
Visibility Strategy to Grow Your Account (22:49)
Week Two Homework
Module 3: CREATE
Content Creation: General Things to Consider (35:23)
Content Creation: Understanding the Specifics (34:49)
How to Generate Content Ideas for 30 Days in Advance (19:40)
Week Three Homework
Resource Guide to Generate Captivating Titles
Module 4: ENGAGE
Engagement: Understanding the Basic Engagement Metrics (24:18)
Engagement: Helpful Techniques to Build Connection (36:36)
Week Four Homework
Module 5: MONETIZE
How to Monetize Through Influencer Marketing (14:15)
Ways to Sell Your Own Product/Service (38:12)
How to Host Your Own Online Course or Workshop (65:58)
Week Five Homework
Craft Your Own Course Worksheet (by Teachable)
How to Get Started on Creating a Professional IG
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